CATSINaM

Last Updated: 7 November 2025

CATSINaM, the Congress of Aboriginal and Torres Strait Islander Nurses and Midwives, is a national leader in advancing Indigenous healthcare professionals. They sought giveaways that would boost their visibility at leadership forums, and community programs they would host. So, they purchased 950 bucket hats printed with their logo and distributed them at events.

Key Metrics & Results:

• Saved 150 AUD compared to the quotes they got from other local suppliers.
• 12% increase in visibility at the leadership forums and programs they attended that month, with attendees wearing the hats proudly during key forums and community programs (as seen in the social media posts shared by their staff).

This successful strategy helped CATSINaM strengthen its brand, amplify its message, and save money, all while making a cultural impact and boosting visibility in the community.

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